Cruise & Brews
Exploring New Brews in Southern Indiana
Exploring New Brews in Southern Indiana
Exploring New Brews in Southern Indiana
project scope
branding / visual identity / packaging
my role
Contracted Brand Designer
Contracted Brand Designer
challenge
Cruise & Brews is a local drive-thru coffee shop in Seymour, Indiana that aims to create a unique experience honoring the town's history and community. The business was previous named "The Coffee Company" and needed an new identity that aligned to their values and their goals for their community.
strategy
Seymour is known "Crossroads of Southern Indiana" and that lead the overall visual direction of the brand. Ideas of travel, the journey, and exploration of enjoying coffee and community.
brainstorming
brainstorming
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
brainstorming
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
Face of the brand
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Face of the brand
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Illustration
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
Illustration
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
Cruise & Brews
Exploring New Brews in Southern Indiana
Exploring New Brews in Southern Indiana
Exploring New Brews in Southern Indiana
project scope
branding / visual identity / packaging
my role
Contracted Brand Designer
Contracted Brand Designer
challenge
Cruise & Brews is a local drive-thru coffee shop in Seymour, Indiana that aims to create a unique experience honoring the town's history and community. The business was previous named "The Coffee Company" and needed an new identity that aligned to their values and their goals for their community.
strategy
Seymour is known "Crossroads of Southern Indiana" and that lead the overall visual direction of the brand. Ideas of travel, the journey, and exploration of enjoying coffee and community.
brainstorming
brainstorming
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
brainstorming
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
Face of the brand
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Face of the brand
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Illustration
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
Illustration
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
Cruise & Brews
Exploring New Brews in Southern Indiana
Exploring New Brews in Southern Indiana
Exploring New Brews in Southern Indiana
project scope
branding / visual identity / packaging
my role
Contracted Brand Designer
Contracted Brand Designer
challenge
Cruise & Brews is a local drive-thru coffee shop in Seymour, Indiana that aims to create a unique experience honoring the town's history and community. The business was previous named "The Coffee Company" and needed an new identity that aligned to their values and their goals for their community.
strategy
Seymour is known "Crossroads of Southern Indiana" and that lead the overall visual direction of the brand. Ideas of travel, the journey, and exploration of enjoying coffee and community.
brainstorming
brainstorming
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
brainstorming
sketches showcasing the brainstorming of the identity suite. the name of cruise & brews was chosen due to how it relates to the theme of travel whether it be by car or train and the brews of coffee the business offers.
Face of the brand
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Face of the brand
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
the brand identity was created with the themes of travel & coffee imagery. the goal was to have a wide range of assets to use across platforms and for use if they were to expand their business.
Illustration
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
Illustration
to continue to expand the brand into merchandise and other materials, an illustration were created. it includes imagery featuring: • drinks offered • a coffee plant • a railroad crossing • a train caboose the idea is if the cruise & brews ever expands, the illustration will reflect the location. in this case, the bottom two sections reference popular imagery within seymour, indiana.
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Packaging
Packaging was designed to keep the brand message “Explore New Grounds” in mind due to their mission is to expose individuals to different flavor profiles, blends, and roasts.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.
Merchandise
The connection of community of Seymour is at the heart of Cruises & Brews and merchandise was crafted for locals, visitors, and tourists alike came come and support the beloved business.