Well Made Vintage
Introducing New Audiences to Thrifting
Introducing New Audiences to Thrifting
Introducing New Audiences to Thrifting
project scope
branding / visual identity
my role
Brand designer
Brand designer
challenge
Well Made Vintage is a second-hand retail business in Muncie, Indiana who has now branched out to Indianapolis and Chicago. The establishment specializes in apparel and memorabilia from the 70s, 80s, 90s, and early 2000s but needed an identity to reflect the retro taste they want to provide to their customers, seasoned or new to the realm of thrifting.
strategy
The goal was to develop a complete brand identity for Well Made Vintage that resonates with their company’s goal and mission to share their love for all things retro. This caused the idea of having an approachable mascot to make the scene less intimidating for new comers and welcoming to those familiar with the style.
brainstorming
brainstorming
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
brainstorming
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
Face of the brand
Face of the brand
A brand mascot was designed so that newer customers or familiar faces can be greeted with a friendly atmosphere. The mascot was named “Vinny” (short for Vintage) and was created with iconic retro imagery in mind. This include the iconic bucket hat, yellow smiley face, & and converse chucks
A brand mascot was designed so that newer customers or familiar faces can be greeted with a friendly atmosphere. The mascot was named “Vinny” (short for Vintage) and was created with iconic retro imagery in mind. This include the iconic bucket hat, yellow smiley face, & and converse chucks
Brand Identity
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
Brand Identity
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
Well Made Vintage
Introducing New Audiences to Thrifting
Introducing New Audiences to Thrifting
Introducing New Audiences to Thrifting
project scope
branding / visual identity
my role
Brand designer
Brand designer
challenge
Well Made Vintage is a second-hand retail business in Muncie, Indiana who has now branched out to Indianapolis and Chicago. The establishment specializes in apparel and memorabilia from the 70s, 80s, 90s, and early 2000s but needed an identity to reflect the retro taste they want to provide to their customers, seasoned or new to the realm of thrifting.
strategy
The goal was to develop a complete brand identity for Well Made Vintage that resonates with their company’s goal and mission to share their love for all things retro. This caused the idea of having an approachable mascot to make the scene less intimidating for new comers and welcoming to those familiar with the style.
brainstorming
brainstorming
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
brainstorming
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
Face of the brand
Face of the brand
A brand mascot was designed so that newer customers or familiar faces can be greeted with a friendly atmosphere. The mascot was named “Vinny” (short for Vintage) and was created with iconic retro imagery in mind. This include the iconic bucket hat, yellow smiley face, & and converse chucks
A brand mascot was designed so that newer customers or familiar faces can be greeted with a friendly atmosphere. The mascot was named “Vinny” (short for Vintage) and was created with iconic retro imagery in mind. This include the iconic bucket hat, yellow smiley face, & and converse chucks
Brand Identity
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
Brand Identity
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
Well Made Vintage
Introducing New Audiences to Thrifting
Introducing New Audiences to Thrifting
Introducing New Audiences to Thrifting
project scope
branding / visual identity
my role
Brand designer
Brand designer
challenge
Well Made Vintage is a second-hand retail business in Muncie, Indiana who has now branched out to Indianapolis and Chicago. The establishment specializes in apparel and memorabilia from the 70s, 80s, 90s, and early 2000s but needed an identity to reflect the retro taste they want to provide to their customers, seasoned or new to the realm of thrifting.
strategy
The goal was to develop a complete brand identity for Well Made Vintage that resonates with their company’s goal and mission to share their love for all things retro. This caused the idea of having an approachable mascot to make the scene less intimidating for new comers and welcoming to those familiar with the style.
brainstorming
brainstorming
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
brainstorming
sketches showcasing the brainstorming of the brand identity for well made vintage. the concept of thrifting something is to reuse something second-hand rather than buying brand new. ideas of this can be seen from the sketches. another direction was to use a friendly mascot to make patrons feel comfortable and trusting the business and its practice.
Face of the brand
Face of the brand
A brand mascot was designed so that newer customers or familiar faces can be greeted with a friendly atmosphere. The mascot was named “Vinny” (short for Vintage) and was created with iconic retro imagery in mind. This include the iconic bucket hat, yellow smiley face, & and converse chucks
A brand mascot was designed so that newer customers or familiar faces can be greeted with a friendly atmosphere. The mascot was named “Vinny” (short for Vintage) and was created with iconic retro imagery in mind. This include the iconic bucket hat, yellow smiley face, & and converse chucks
Brand Identity
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.
Brand Identity
A full identity suite was created to allow Well Made Vintage to have a wide range of usage for their brand’s look and feel.