Dialog | Connect to Protect
building trust for parents & video games their kids play
building trust for parents & video games their kids play
building trust for parents & video games their kids play
project scope
brand identity web design
my role
Brand designer
Brand designer
year
2025
recognition
recognition
recognition
the challenge
DIALOG is a non-profit organization educating parents and guardians on how to understand video games and potential risks involved. the brand needed to feel connected to gaming culture to be credible, but it couldn't lean into gaming tropes that would alienate the exact audience it was trying to reach.
the strategy
pixels are the building blocks of visuals for video games and within dialog, symbolize the increasing levels of parents’ and guardians understanding about gaming. the word 'connection' meant to be literal as a technological aspect as well as mental between parents and guardians with their children.
brainstorming
brainstorming
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
brainstorming
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
Face of the brand
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Face of the brand
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Iconography
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
Iconography
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
Print Advertisements
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
Print Advertisements
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
advertisement
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
advertisement
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
Low Fidelity Sketches
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
Low Fidelity Sketches
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
web design
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
web design
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
Mobile View
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
Mobile View
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
the results
This project sharpened a niche into audience-specific design focusing on children's safety online. For DIALOG's users, visual sophistication that molded the brand creates clarity, warmth, and trustworthiness. The Ads of the World recognition confirmed that and recognized the project and the effort behind it.
Dialog | Connect to Protect
building trust for parents & video games their kids play
building trust for parents & video games their kids play
building trust for parents & video games their kids play
project scope
brand identity web design
my role
Brand designer
Brand designer
year
2025
recognition
recognition
recognition
the challenge
DIALOG is a non-profit organization educating parents and guardians on how to understand video games and potential risks involved. the brand needed to feel connected to gaming culture to be credible, but it couldn't lean into gaming tropes that would alienate the exact audience it was trying to reach.
the strategy
pixels are the building blocks of visuals for video games and within dialog, symbolize the increasing levels of parents’ and guardians understanding about gaming. the word 'connection' meant to be literal as a technological aspect as well as mental between parents and guardians with their children.
brainstorming
brainstorming
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
brainstorming
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
Face of the brand
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Face of the brand
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Iconography
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
Iconography
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
Print Advertisements
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
Print Advertisements
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
advertisement
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
advertisement
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
Low Fidelity Sketches
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
Low Fidelity Sketches
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
web design
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
web design
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
Mobile View
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
Mobile View
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
the results
This project sharpened a niche into audience-specific design focusing on children's safety online. For DIALOG's users, visual sophistication that molded the brand creates clarity, warmth, and trustworthiness. The Ads of the World recognition confirmed that and recognized the project and the effort behind it.
Dialog | Connect to Protect
building trust for parents & video games their kids play
building trust for parents & video games their kids play
building trust for parents & video games their kids play
project scope
brand identity web design
my role
Brand designer
Brand designer
year
2025
recognition
recognition
recognition
the challenge
DIALOG is a non-profit organization educating parents and guardians on how to understand video games and potential risks involved. the brand needed to feel connected to gaming culture to be credible, but it couldn't lean into gaming tropes that would alienate the exact audience it was trying to reach.
the strategy
pixels are the building blocks of visuals for video games and within dialog, symbolize the increasing levels of parents’ and guardians understanding about gaming. the word 'connection' meant to be literal as a technological aspect as well as mental between parents and guardians with their children.
brainstorming
brainstorming
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
brainstorming
sketches showcasing the brainstorming of the organization’s name, brand identity, and print deliverables. "DIALOG" being the act of conversation and it's the iconic dialog box, a universal video game element that even non-gamers recognize fit into the niche that was being portrayed. that double meaning gave the brand a conceptual anchor that was both purposeful and approachable.
Face of the brand
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Face of the brand
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
the identity was created with the core of softness in mind within a digital aesthetic. game design tends toward high contrast, aggressive color, and bold weight but dialog needed to be welcoming but communicate authority on a serious topic. softened pixel geometry symbolize the increasing levels of understanding about video gaming and interaction between parents, guardians, and their children.
Iconography
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
Iconography
the iconography system showcases the specific risks that unmonitored video game access can pose on children. it was clear to design the system in a way that was clear but not alarming. risks include video game addiction, online predators, gambling, & mature content. parents needed to understand the stakes, not be scared off.
Print Advertisements
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
Print Advertisements
print advertisements would be placed in locations where parents would naturally be in order to inform them about the risks of video games and about dialog's website. these are environments where parents are present, often waiting, and open to information about their kids. the ads were designed to catch attention in that context.
advertisement
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
advertisement
a motion graphic advertisement was created to reach parents and guardians on a digital platform and bring awareness to the risks video games could pose to children. this ad would act as a public service announcement on public digital posters, youtube ads, and commercials on tv.
Low Fidelity Sketches
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
Low Fidelity Sketches
low-fidelity wireframe sketches showcasing the brainstorming of the organization’s website. the website's goal is to provide accessible information for parents and guardians. this includes the parental controls for various video game systems, the esrb ratings, and how to know what games work for their children’s safety.
web design
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
web design
dialog’s website is where the dialog between the parent/guardian to child takes place to begin the connection between the two parties. every step needed to feel secure, clear, and non-intimidating, since many users would be navigating gaming-adjacent technology for the first time. here, the parents/guardians can connect their child’s gaming account so they are able to monitor their usage. it would also allow for their child to game safely online and appropriate amounts.
Mobile View
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
Mobile View
DIALOG’s website is easily accessible via desktop or phone which allows parents and guardians to easily monitor what their child when gaming.
the results
This project sharpened a niche into audience-specific design focusing on children's safety online. For DIALOG's users, visual sophistication that molded the brand creates clarity, warmth, and trustworthiness. The Ads of the World recognition confirmed that and recognized the project and the effort behind it.