Logik.ai
evolving a saas brand to match its ambition
evolving a saas brand to match its ambition
evolving a saas brand to match its ambition
project scope
branding marketing motion
my role
Contracted Visual Designer
Contracted Visual Designer
the challenge
logik.ai is a comprehensive saas tech startup that grown into a top competitor within the CPQ space. Their visual branding hadn't kept the pace and needed a refresh. The goal was to stretch the existing identity into something that fully reflects Logik.ai's position as a top competitor in the market. This resolved in bringing motion, presence, and strategic focus to everything from internal training tools to major product launches.
the strategy
Every creative decision stems from Logik.ai not helping the CPQ space evolve but that it was becoming the definition of modern CPQ. Motion became a tool for expressing momentum. Color coding became a system and an vivid agenda. Assets that used to feel generic needed to feel like they belonged to something ambitious. This led to auditing exisitng assets to understand what was continuing to grow with the brand and what was not driving consistency.
training badges
training badges
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
training badges
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
series b funding announcement
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
series b funding announcement
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
The New CPQ Manifesto
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
The New CPQ Manifesto
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
Logik Migrate
migrate was the tool for users to switch from other companies that were not serving them correctly into the realm that logik offered. it allowed for automation the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and logik.io. the visual approach was one of the last before the refresh which focused on product imagery. gradients were in the core of logik.ai's brand and subtlely showcased them and then highlights them for the product release.
migrate was the tool for users to switch from other companies that were not serving them correctly into the realm that logik offered. it allowed for automation the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and logik.io. the visual approach was one of the last before the refresh which focused on product imagery. gradients were in the core of logik.ai's brand and subtlely showcased them and then highlights them for the product release.
cpq teaser posts
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
cpq teaser posts
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
the results
working within an evolving brand system showcased how to make design decisions where clear guidelines didn't exist yet. rather than waiting for direction, executive choices that were consistent with the brand's trajectory were made.
Logik.ai
evolving a saas brand to match its ambition
evolving a saas brand to match its ambition
evolving a saas brand to match its ambition
project scope
branding marketing motion
my role
Contracted Visual Designer
Contracted Visual Designer
the challenge
logik.ai is a comprehensive saas tech startup that grown into a top competitor within the CPQ space. Their visual branding hadn't kept the pace and needed a refresh. The goal was to stretch the existing identity into something that fully reflects Logik.ai's position as a top competitor in the market. This resolved in bringing motion, presence, and strategic focus to everything from internal training tools to major product launches.
the strategy
Every creative decision stems from Logik.ai not helping the CPQ space evolve but that it was becoming the definition of modern CPQ. Motion became a tool for expressing momentum. Color coding became a system and an vivid agenda. Assets that used to feel generic needed to feel like they belonged to something ambitious. This led to auditing exisitng assets to understand what was continuing to grow with the brand and what was not driving consistency.
training badges
training badges
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
training badges
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
series b funding announcement
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
series b funding announcement
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
The New CPQ Manifesto
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
The New CPQ Manifesto
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
Logik Migrate
migrate was the tool for users to switch from other companies that were not serving them correctly into the realm that logik offered. it allowed for automation the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and logik.io. the visual approach was one of the last before the refresh which focused on product imagery. gradients were in the core of logik.ai's brand and subtlely showcased them and then highlights them for the product release.
migrate was the tool for users to switch from other companies that were not serving them correctly into the realm that logik offered. it allowed for automation the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and logik.io. the visual approach was one of the last before the refresh which focused on product imagery. gradients were in the core of logik.ai's brand and subtlely showcased them and then highlights them for the product release.
cpq teaser posts
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
cpq teaser posts
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
the results
working within an evolving brand system showcased how to make design decisions where clear guidelines didn't exist yet. rather than waiting for direction, executive choices that were consistent with the brand's trajectory were made.
Logik.ai
evolving a saas brand to match its ambition
evolving a saas brand to match its ambition
evolving a saas brand to match its ambition
project scope
branding marketing motion
my role
Contracted Visual Designer
Contracted Visual Designer
the challenge
logik.ai is a comprehensive saas tech startup that grown into a top competitor within the CPQ space. Their visual branding hadn't kept the pace and needed a refresh. The goal was to stretch the existing identity into something that fully reflects Logik.ai's position as a top competitor in the market. This resolved in bringing motion, presence, and strategic focus to everything from internal training tools to major product launches.
the strategy
Every creative decision stems from Logik.ai not helping the CPQ space evolve but that it was becoming the definition of modern CPQ. Motion became a tool for expressing momentum. Color coding became a system and an vivid agenda. Assets that used to feel generic needed to feel like they belonged to something ambitious. This led to auditing exisitng assets to understand what was continuing to grow with the brand and what was not driving consistency.
training badges
training badges
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
training badges
the badge system needed to feel consistent with the evolving brand and communicate completion at a glance. the overall shape was inspired by logik.ai logomark. the brand's colors were used to indicate the courses which kept the suite cohesive and identifiable. the design language drew from the brand's tech aesthetic: clean, modular, and forward-looking.
series b funding announcement
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
series b funding announcement
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
for a company under three years old, it's a credibility signal as much as a financial one to recieve $25 million in series b funding. with the brand's vision to grow, motion was applied to create a feeling of celebratory but grounded in logik.ai branding. a static version was crafted for when motion isn't possible.
The New CPQ Manifesto
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
The New CPQ Manifesto
the manifesto concept was to push back against legacy cpq systems and make way for the new. the bold visual language what put the brand into a new lens. a motion graphic and supporting graphics were made to communicate momentum and disruption within the cpq space.
Logik Migrate
migrate was the tool for users to switch from other companies that were not serving them correctly into the realm that logik offered. it allowed for automation the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and logik.io. the visual approach was one of the last before the refresh which focused on product imagery. gradients were in the core of logik.ai's brand and subtlely showcased them and then highlights them for the product release.
migrate was the tool for users to switch from other companies that were not serving them correctly into the realm that logik offered. it allowed for automation the conversion of products, bundles, rules, quotes, quote line data, pricing data, subscriptions and asset data between other platforms and logik.io. the visual approach was one of the last before the refresh which focused on product imagery. gradients were in the core of logik.ai's brand and subtlely showcased them and then highlights them for the product release.
cpq teaser posts
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
cpq teaser posts
the teaser campaign for transaction manager required building anticipation without revealing the full picture. i used negative space and partial reveals intentionally — enough visual intrigue to generate engagement, designed specifically for social media's scroll-stopping requirements. the vertical format was chosen to maximize screen real estate on mobile.
the results
working within an evolving brand system showcased how to make design decisions where clear guidelines didn't exist yet. rather than waiting for direction, executive choices that were consistent with the brand's trajectory were made.